Guidelines for Authors

Shiv Shakti International Journal in Multidisciplinary and Academic Research (SSIJMAR) is a bimonthly International refereed journal published by Shiv Shakti Academic and Research Foundation The journal invites original research papers, articles, book reviews and case studies in core and allied areas of Retailing and Marketing.


All the manuscripts should be e-mailed to the editor at The length of a paper including tables, diagrams, illustrations, etc., should not exceed 15 double spaced pages. Book reviews should not exceed more than 5 double spaced pages. In book reviews the full name and affiliation of author(s), name of the publisher, total number of pages, and number of initial pages should be specified clearly.

         Authors’ Declaration

Author(s) is (are) required to give an undertaking that the manuscripts sent for publication in this journal have not been published or sent for publication elsewhere. The declaration can be sent through mail by writing the mentioning the required content clearly.


All contributions submitted will be subjected to a peer blind review for decision of publication in the journal.

         Preparing Manuscripts

First page should consist of the title of the paper, name(s) of author(s) with affiliations and abstract not exceeding 300 words. Second page should start with the title of the paper again, followed by an abstract and the normal text of the full paper. Name(s) of author(s) should not appear anywhere in the text from second page onward. At the end of the blind review, the editor will inform the corresponding author about the acceptance or rejection of the manuscript. On acceptance, the author is expected to incorporate the modifications suggested by the reviewers, if any.

         Captions, Footnotes and References

All the tables, figures and the graphs should have captions. In captions for tables, figures, graphs and column heading in tables, the first letter of the first word should be capitalized and all other words should be in lower case (except proper nouns). For example, Table 2: Retail Growth in India.

         References in Text

Follow the Author-date (Harvard) system for in-text reference: e.g. Raman (1998) observed that …… A study (Prasad et al 1995) found that. When it is necessary to refer a specific page(s) of a book, cite it in the text as Raman (1998, p. 112) observed that…. A study (Prasad et al 1995, pp.71-86) found that……


Only cited works should be included in the References, which should appear at the end of the paper. Follow the reference citation strictly in accordance to the following examples.
Book: Suri, R., K. (2007), Organisational Behaviour, Wisdom Publication, New Delhi
Research Agency/Government Publications: Indian Financial System 2008-09. New Delhi: Government of India, Ministry of Finance, Department of Banking.

         Chapter in a Book

Gilberto Mendoza. 1995. A primer on marketing channels and margins. Pages 257-276 in Prices, Products and People (Gregory J Scott, ed.). London. Lynne Rienner Publishers.
Note: For detailed information on references authors can refer to the older issues of International Journal of Retailing and Marketing or can use APA format.


All copyrights will be with the authors and the opinions expressed in the articles of this journal will be those of the authors, and will not in any way reflect the objectives or opinion of the Shiv Shakti Academic and Research Foundation. Reproducing of any material published in the Journal will require prior written permission of the respective authors.

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         Publication format

The journal is in the electronic from and its all papers will be published online on All the papers of all the issues will be available on this website and will be freely accessible by authors and all others.